GWM Fuels Adventure with Dryland Partnership

• GWM partners with Dryland: Official sponsorship of major cycling and trail running events in 2025.
• Fuelling the Challenge: Empowering athletes of all levels to push their limits.
• Performance & Adventure: Aligning with GWM’s values of endurance, innovation and exploration.

Johannesburg, 07 March 2025 – GWM South Africa is proud to announce its official partnership with Dryland for 2025, encompassing leading cycling and trail running events.

Dryland, renowned for its event management expertise, owns and operates 13 cycling and trail running events, including three UCI-accredited races which attract global competitors.Their events range from single-day events to seven-day stage races, solidifying their reputation as a premier South Africa event organiser with a passion for adventure in the outdoors.

Floyd Ramabulana, GWM South Africa’s Head of Marketing is excited about the new partnership: "We’re thrilled to join forces with Dryland.This partnership aligns seamlessly with GWM's values of endurance, performance and community. Together, we aim to inspire South Africans to embrace active lifestyles and become passionate about their beautiful country.”

Partnering with Dryland, GWM not only supports elite athletes but also hopes to encourage broader community participation in sport, reflecting the brand's dedication to uplifting the neighbourhoods they work in.

For more information on upcoming events and participation details, please visit dryland.co.za.